Zen of Social Media Marketing Book Review

Posted on Mar 15, 2011 in Book Review | 0 comments

If you’re here then you might be new to social media.  If you only own one book on Social Media, then Crush It, is the book to buy.  However, if you have a library like I do, then you might pick this up.  Shama goes over enough detail that it’s definitely worth looking at.  She lays out in almost “e-book” fashion some basic plans on how to set up your facebook and twitter accounts and what strategy you might implement to maximize their usefulness.

The Good:  She gets it right when it comes to your website being the most important thing.  It HAS to convert to be worth anything.

The Bad:  There’s so much puffery in the book that I was tempted to see if the book was a self-published vanity event.  After reviewing her blog, I’m left thinking it’s just her style.

Bottomline: If you don’t know anything about social media this will get to you “Level 1.”  If you have more than 200 friends and know what FourSquare is then you might be a bit more advanced.

Keep in mind this is coming from someone who works in the same industry as Shama so I might be a wee bit jaded.  Coming up next time, “Why Technology Professionals Drink Haterade”