Why You Shouldn’t Worry About Google’s New Algorithm

Posted on Mar 1, 2011 in blog, Featured, Google | 1 comment

This week Google released their new Algorithm. It bascially checks the kind of content you have and decides if it’s legitimate or not. I could go into the really cool details of what it’s looking for but chances are if you actually into that kind of stuff, you wouldn’t be reading this blog. So what does the new algorithm do.

Basically it penalized all of those article sites that supposedly have great content and are certainly not overwhelmed with just keyword rich junk. This means, Hubpages, EzineArticles, AssociatedContent and other “content farms” got penalized. In fact, 10% of the search results are effected. Some say this was a direct attack on Yahoo.

There’s very little to be concerned with if you are putting out original content. Yes, you can still target keywords, but you can’t farm or aggregate content like you could.

Since I’m from the Real Estate world, here’s the interesting effect on the real estate industry.

Sites with MLS data only are getting hit (the content is similar to content farms) while those with actual local content get a boost. All of these “IDX” solutions for realtors are not going to be the silver bullet to #1 ranking. Keep in mind that the changes are so minor that unless you were number 1 for your Metropis city + Real Estate, then you can pretty much ignore this Goolge update.