SEO Starter Guide
It’s probably one of the most common questions I get asked “How do you SEO something” or “How do you know what to write about and then optimize it?”
Basically it’s which comes first, the chicken or the egg type questions. So I decided to write a little SEO Starter Guide for you.
STEP 1: Know Your Topic & Be Passionate!
You need to know what you are going to write about or do a video on, etc. Dale Carnegie says that a poorly prepared speech given with passion is 100 times better than a well prepared passionless speech.
So you need to KNOW your stuff. If you need more help read Crush It!
STEP 2: Research Google
You are going to go lookRead More
10 Reason Your Company Provided Website Sucks
If you work for a financial or real estate company chances are you get a company website. In fact, they might even offer it to you as a bonus! I mean what could be better than not have to pay for your own website. Please don’t share this with your boss, but you probably need your own website and I’ll tell you why in this blog post!
For this blog I reviewed some of the top company sites that offer templated sites or “profile” sites for their employee/members/contractors. The companies we reviewed were Keller Williams Realty, Remax, Edward Jones, State Farm, AllState to name a few. Some sites were so convoluted that it was hard for us to even use (Prudential).Read More
As social media and search engine marketers we often take for granted the free tools that we have at our disposal to come up with excellent keywords. You don’t have to be an SEO guru, because this information is free everyone (at least for the most part) and it’s simply takes time to use. We’ll cover the 9 ways (in two posts one for basic and one for advanced) to find keywords to use for your product or service. Whatever niche’ you pick, you should be passionate about it. No keyword, SEO, backlinkingg, etc will help you dominate and make the living you want unless you are passionate. The most powerful marketing is one where you are authentically coming from a place of value.
The fact is that hugely successful organizations think passion first, then profits.
- Crush It – Gary Vaynerchuk’s book called Crush It is required reading for any do-it-yourself marketer. Sure, there are several other books out there and yes, his book has little to do with keywords. However, his book does delve into how to find your niche and how to completely own it. It’s part of the foundation of our consulting program (not his book but the same principals). If you are a loss for where to start, this book should help you develop the mindset on owning your niche market.
- Google – You experienced folks may think I’m talking about the adwords keyword suggestion tool, and you’d be right (in one second). I often discover keywords simply by searching. The suggestions that google gives you are based on their searches so their pretty good. In addition, you can see the results right way and see how competitive a keyword niche is, but that’s another video and another post.
- Google Adwords Suggestion Tool – This is the first real tool. We’ve linked it here for you, but you simply put your keywords in there and out spits a bunch of suggestions. Of course, google wants you to use this information to target people searching and you can do that for sure, but if you haven’t nailed down which niche’ you are targeting then this is just research. A few things to notice are…
- * how one letter can effect results
- * the competition bar
- * average cost per click (you have to click on the column to add that piece) – this can tell you not only how expensive it is to market but usually means that the consumers searching this word are more likely making a buying decision.
- Twitter – OK, I know what you might be thinking but the new twitter.com has a search bar. Type in you word and see what people are talking about. This “tool” is more hit or miss but I’ve found some real gems and there’s an opportunity to be timely. FREE IDEA: Take note of the tweeters about your niche and then message them about your post!
- Youtube Ad Keyword Suggestion Tool – Not too many people use this one but it’s every bit as relevant, especially if you are thinking of doing video marketing. Consumers don’t vary too much from the words they search for. If you consider for a moment that YouTube visitors want to be entertained or educated, this concept isn’t much different than what someone wants when they search on Google. They just want information. The tool works like a very primitive version of the google tool. The columns are not sortable, but you still get some great data and suggestions.