SEO Starter Guide

Posted by SoMe Guru on Sep 10, 2011 in blog, SEO | 1 comment

SEO Starter Guide

It’s probably one of the most common questions I get asked “How do you SEO something” or “How do you know what to write about and then optimize it?”

Basically it’s which comes first, the chicken or the egg type questions.  So I decided to write a little SEO Starter Guide for you.

STEP 1:  Know Your Topic & Be Passionate! 

You need to know what you are going to write about or do a video on, etc.  Dale Carnegie says that a poorly prepared speech given with passion is 100 times better than a well prepared passionless speech.

So you need to KNOW your stuff.  If you need more help read Crush It! 

STEP 2:  Research Google

You are going to go look

10 Reason Your Company Website Sucks

Posted by SoMe Guru on Aug 22, 2011 in blog, SEO, Social Media | 2 comments

10 Reason Your Company Provided Website Sucks

If you work for a financial or real estate company chances are you get a company website.  In fact, they might even offer it to you as a bonus!   I mean what could be better than not have to pay for your own website.   Please don’t share this with your boss, but you probably need your own website and I’ll tell you why in this blog post!

For this blog I reviewed some of the top company sites that offer templated sites or “profile” sites for their employee/members/contractors.  The companies we reviewed were Keller Williams Realty, Remax, Edward Jones, State Farm, AllState to name a few.  Some sites were so convoluted that it was hard for us to even use (Prudential).

Just Do It – It’s an Implementation Thing

Posted by SoMe Guru on Mar 16, 2011 in blog | 1 comment

For many years I’ve thought I had this special gift for ideas.  I love coming up with new ideas and ways to do things.  I just love to figure things out.   That’s it, there’s nothing else to this gift.   Unfortunately, I know a lot of people who have this “gift.”  The more I age, the more of these people I meet.  In fact, in retrospect, I’ve met so many of these people that it’s hardly a “gift” anymore.

Over the years, I’ve used the words “Visionary,” “Leader,” and even Scientist, Inventor or Engineer has come up.

The “world” has some different names for these people with this “gift.”

Pre-Teenage Years – Daydreamer
Teenage Years – Smart @$$
Young Adult Years – Opinionated, or Hard Headed
Middle Aged – Spaceball, blowhard, loser,

Need I go on?

It’s not that there is inherently anything wrong with dreaming. In fact, I think it’s noble and a great way to pass idle time.

The key here is not to demean dreamers (I’m in that bunch), it’s to key in that the key to being a successful dreamer, a Visionary, a “Steve Jobs” is to actually do it.  As Seth Godin mentions, it’s time to “SHIP.”   Most consultant etreprenuers fail to ever capture this essence, it’s in the DOING that dreams can become real.  Don’t just “think” on it, DO it.

I have a great series of posts on Guy Kawasaki and why every consultant should be reading his material, but instead of doing it I’m waiting for the right time, the right book launch, the moment I get a few minutes with him, etc.  I can’t sit on my rear end, I need to just do what I can and MOVE FORWARD.

The success is in the doing, not the dreaming, not the planning.

Oh and your idea isn’t even all that original.  Chances are if it’s a good idea, there are others already thinking it and some doing it.  (Note: 322,000 blog posts about Guy already).  The reality is that very, very, very, very, very few actual DO IT and follow through (only 17,000 mention the word consultant).

Do it, implement it, take it on.  If you fail at least you tried.  Don’t die a daydreamer.

Why You Shouldn’t Worry About Google’s New Algorithm

Posted by SoMe Guru on Mar 1, 2011 in blog, Featured, Google | 1 comment

This week Google released their new Algorithm. It bascially checks the kind of content you have and decides if it’s legitimate or not. I could go into the really cool details of what it’s looking for but chances are if you actually into that kind of stuff, you wouldn’t be reading this blog. So what does the new algorithm do.

Basically it penalized all of those article sites that supposedly have great content and are certainly not overwhelmed with just keyword rich junk. This means, Hubpages, EzineArticles, AssociatedContent and other “content farms” got penalized. In fact, 10% of the search results are effected. Some say this was a direct attack on Yahoo.

There’s very little to be concerned with if you are putting out original content. Yes, you can still target keywords, but you can’t farm or aggregate content like you could.

Since I’m from the Real Estate world, here’s the interesting effect on the real estate industry.

5 by Dan Zadra

Posted by SoMe Guru on Feb 25, 2011 in blog, Book Review, Featured | 0 comments

5 by Dan Zadra is one of those coffee table books that is simply more than a coffee table book.  At a glance it’s a wonderfully designed book with typography and design elements unmatched by another book gracing your coffee or end table.  However, at it’s core, 5 is a collection of almost every life improving cliche you could think of.  This isn’t a bad thing, most life improving sayings are actually good.  Living in today is excellent advice.  I make no qualms about my Christianity and several of the pages contain indirect references that could be straight out of the book of wisdom from the Bible (Proverbs).  You’ll have to watch the video to see whether I recommend 5 or not.

Setting Up WordPress: Step 4 Installing WordPress

Posted by SoMe Guru on Feb 23, 2011 in blog, Featured, Tutorials, Wordpress | 0 comments

Ok, so you’ve got your domain and you have it hosted, but now it’s the moment of trust and it’s time to actually install wordpress.  Thankfully, it’s a lot easier than it would sound.  Many hosts have an “ez” button for for you to do this.

Below is the video on how HostGator does it or rather any “host” that is using CPANEL.