Setting Up WordPress: Step 3 – Overview of CPANEL
Ok so if you made it this far, GoDaddy probably wasn’t blowing you away in terms of learning how to register a domain name. However, after registering a domain name, most business owners are lost. This video will walk you through setting up your hosting account (aff link). You don’t have to use HostGator you can use other hosting companies and many of them are very similar, but I’ve found that the speed with Hostgator as well as some other benefits (from a management side) that it’s just the best fit.
Setting Up WordPress From Start to Finish: Step 1 – Domain Name Registration
It’s most common question and the most often over-charged for item by “gurus” and web guys alike. The truth is, setting up worpress takes less than 15 minutes and it’s not all that technical. The goal is to teach you how to do this on your own.
First things first, Domain Name
If you read our post about finding niche markets then you have some idea of where you are in the process. Now it’s time to step up and name your product, service and make it a site. Get a domain name. Your first step is to head over to GoDaddy (aff – $7.49 Special) and get your domain. There’s a lot to “buy” here but no need to sign up for anything but the domain name.
Tune in next time when we get to hosting!Read More
Now onto some of the more “secret” tools that none of the “gurus” want you to know about. Keywords are easy to come by but how do you know if they are profitable? These advanced tools will help you scope out your competition and find the best words.
- Wordtracker – Wordtracker has one of the coolest keyword tools. You can type in your broad niche, like “carpet cleaning” or “real estate” and it will tell you how many times a day the word gets searched. Although the free version leaves out some vital information it does allow you to click on your niche word and discover even more words. Carpet Cleaning for example yielded Carpet Cleaning Companies which yielded “atlanta georgia carpet cleaning companies” which gets searched almost 50 times a day! When you look at the numbers, simply multiply them by 30 to get the “google” average, in this case,”atlanta georgia carpet cleaning companies” gets 1,500 searches a month. Not too bad.
- SpyFu – SpyFu is a tool that if I showed this too you first, you wouldn’t go anywhere else. The information is overwhelming. Watch the video to get a good understanding but it shows you what your competitors are doing, what related keywords (niche’s), what the results are, even the directories. It’s actually very complete but again it’s a ton of information.
- SEMRush – SEMRush offers a more streamlined view of the niche.’ Related phrase, organic results, adwords and more. Again, if you are looking for a niche finder, this is one of the better ones. Spyfu is more complete from a strategic marketing standpoint.
- Wordstream – Wordstream Keyword Niche Finder is by far my favorite since it does exactly what we are talking about. You enter your niche and find all kinds of words that are being searched, simply click on the bucket to reveal more words.
As a business owner (you are a business owner whether you believe it or not), you have many options to market yourself. You have the entire world of print, direct mail, you can telemarket, network in person, network over the phone, network on the internet, you can put ads on google, ads on facebook, craigslist ads, the list can go on and on.
The key to success in marketing is actually very simple. Business owners complicate the matter because they are already usually doing several people’s job so they must master all of these “tools” as well. In truth, it’s the business owner with focus that will ultimately win, this is especially true of our service industry and consultants. The key?
Pick one “tool” and master that.
If you have a clear message and an easy way to do business with you (do you have a call to action?), then pick one of these and learn it inside and out. Don’t stress out about foursquare or twitter or linkedin if you and your business has decided to be on facebook first. One thing at a time. Even if you hire a consultant like us, we’ll want to walk through each of the tools. Each tool, has a different use and a slightly different audience. You don’t communicate the same way on linkedin that you do on facebook or myspace.
Learn to let go of needing to be it all, and just master one, then you can move on to the next one.