Used to be that Complicated was pretty cool. Think about the early releases of Adobe Photoshop. Learning all the layers of complexity in just, … well, the layers was something to write home to Mom about. Perhaps you remember the first real CRM you used outside of Outlook. The little bells and whistles were not immediately obvious. In fact, a CRM like Goldmine required the help of a programmer to get it tuned to your niche’.
Now, complicated sucks. Piknik can do for free and for fast most of the photo editing that the people want to do. Leave Photoshop to the professionals. Why teenagers or hobbyists have this program in the first place is a bit suspect.
Complicated is the first C, in CRM. It should be. Look at 37Signals – their CRMS are not complicated, they are simple. Simple is beautiful. Simple is useful. Do their version of CRMS do anything truly unique or amazing? Yes and no. You won’t find a branching tree of autoresponding madness complete with triggers and shopping cart functionality (although if they did that I would be first in line). Nope, you’ll just find the tools they way they were intended. Sometimes you just need a hammer for a nail, you don’t need the pnuematic nail gun with 137 features.